REVIEW: La Morentia White

It's been a very long time since I was excited about "new" snus. This one has apparently been around for a bit, but just recently became available to the US market. Islay's boozy cousin in snus. Not being a fan of whiskey, or alcohol in general these days, rum (distilled sugar water) is a flavor I can still get behind, and La Morentia does not disappoint-this is easily my new favorite potion product.

Appearance: 11/10

This is a metal tin, painted and embossed with a fucking skull on it. In all my years doing this (20+) I have yet to see better packaging. I will be treating each empty as a treasured keepsake.

Aroma: 6/10

Does not entice my nose. Opening a fresh can, I'm hit with alcohol and ammonia... so strong it's pretty much all I can smell. After a few openings it calms down a little and some tobacco and fruit notes can be identified, but it's still taking a back seat.

Mouth Feel: 10/10

99.9% of the portions I use are Skruf or Swedish Match products... by comparison, the fullness of La Morentia (estimate 20-25% more tobacco) can really be appreciated. The portion material is soft and comfortable. A worthy contender for any A-list product.

Flavor: 12/10

They really, really, really managed something special here. I don't know if it's the tobacco blend, the rum, what the rum does to the tobacco blend or some combination of these factors... but there is so much "good" going on here. Let me preface, this is a tobacco forward snus, the flavors I'm about to rattle off are pretty subtle and nuanced but I get so many; there's fruit (papaya maybe some strawberry or cherry) then something like vanilla and graham cracker (very light peat/honey/cinnamon component). It manages to be both warm (wintery flavors) and bright (fresh summery tastes)... in some pleasant bi-polar manner where I only detect one end of the spectrum from moment to moment.

Nic Hit: 10/10

Regular strength, perhaps the high side of regular (at 12mg), but this portion doesn't have me tweaking.  Lasts upwards of an hour... smooth/steady delivery.

Drip: 10/10

It's white, if well positioned/maintained completely drip resistant for the first 20-30 min.  Perfect for instances where tobacco isn't socially acceptable.

Overall: 10/10

So much to love here.  If I were to nitpick (which of course, I will) it would be the seal sticker (breaks and can be hard to get off) and the catch lid (inside the tin, I don't use cause afraid it will contaminate unused portions)... but those are minor complaints at best.  Certainly not enough to detract from what I'll call a masterpiece!  Can't wait to get my hands on the loose (coming soon).

REVIEW: Skruf (No. 19) Tranbär

I (kinda) formally reviewed this one in 2013.  A bit of an injustice considering it's been a regular in my rotation, something I buy by the roll, since the very first time I tried it.  Moreso considering it's one of only a handful of snus offerings I would call a 10.  So, let's remedy that shit. 

Appearance: 10/10

In my estimation, Skruf sets the bar for appearance.  Tranbär is no exception.  Grey matte metallic label, embossed glossy cranberry print, super minimalist, so classy.  I look at it and immediately think, "this is a whole different level of smokeless tobacco".

Aroma: 10/10

Once the ammonia clears, tart, natural cranberry and robust tobacco are what hits my nose.  I want to emphasize "natural" here... with Thanksgiving a recent memory and real cranberries available for comparison, this is the embodiment of the real thing.

Mouth Feel: 10/10

So impressed with how far Skruf (and the industry at large) has come with their portion material.  Gone are the days of dry, irritating white portions... now they're soft, sleek, and oh so comfy.

Flavor: 10/10

The taste delivers all the promise found in the aroma.  Robust tobacco and tart fresh cranberries.  The two flavors compliment one another perfectly.  There's a strong salt note, bitter/sour robust tobacco and that natural cranberry.  I'm making it point to honor the "natural"  character, because I'm so averse to artificial flavor (think grape, strawberry or blueberry candy)... that shit is intolerable for me.

Nic Hit: 10/10

Regular strength, perhaps the high side of regular (at 12mg), but this portion doesn't have me tweaking.  Lasts upwards of an hour... smooth/steady delivery.

Drip: 10/10

It's white, if well positioned/maintained completely drip resistant for the first 20-30 min.  Perfect for instances where tobacco isn't socially acceptable.

Overall: 10/10

Yeah, I'm gushing on this product.  I really love everything about it.  If you've followed my content over the years, you know I'm not a fan of sour (specifically bergamot) mint (mouthwash) or most flavored (kool aid tasting) shit... but this one doesn't offend my palette at all.  It's flavored snus done right. Natural, tasteful and complements the tobacco.  My only gripe is that I can't get it in lös.

REVIEW: Icetool Tin Can

Frugal as I may be, I am subject to the occasional impulse buy.  Not that I really blew the bank at €30.00 ($32.65 USD), but as a self-proclaimed minimalist, a can for my already canned snus seems extraneous (superfluous?), to be sure.  

Somehow, I found myself the owner of this thing regardless.  

My primary motivation was aesthetics. I tend to lean towards Swedish Match lös products (i.e. Prima Fint and Roda Lacket) and while they're not necessarily ugly, the packaging (looking at those faux gold plastic lids) isn't exactly attractive either.  The composite/paperboard cans are subject to crushing, I suppose, but it's only happened a handful of times in my near two decades of use.  In short, I'm generally pretty careful with my shit... but I guess if I squint really hard and turn my head sideways, I can kinda see a functional justification, for me, to get the Icetool Tin Can.  

Regardless of the motivation (form or function), this thing meets or exceeds expectations.  It looks great on my desk (dead sexy really) and I certainly haven't crushed or lost any snus.  

Care is simple.  I wipe it down with a paper towel between cans (of the same product) and give it a quick hand wash when I switch brands.  

I guess what I'm saying is, for about $30, and having spent 90 days with it, the Icetool Tin Can is hard not to recommend (even as a miserly, minimalist bastard).  If you like the look, I'd say it's well worth ponying up the cash.  Doubly so, if you're an "adventure time", outdoorsy or otherwise clumsy fuck that's subject to squashing cans.

Happy Snusing!

REVIEW: Kronan Lös

I've been on the fence about posting this.  Under the old adage "If you can't say something nice..." but fuck it, this a place for my opinion... so, here's my opinion on Kronan: 

Omg, this shit. Let me just open with... tastes like Pickle Rick took a piss in my snus. 

In all my years using (since '04), this has the distinct honor of being the first I threw directly in the fucking garbage after tasting. One (1) farmer's pinch was enough to know this ain't for me. I realize Kronan has it's fans (sorry guys)... but goddamn, gag a maggot. Having said that, it's probably fair to say this will not be an unbiased review.  Still if there weren't a few good things to say, I wouldn't bother posting.

Appearance:  8/10
Green and gold composite can, gold plastic lid.  Even got a crown on it for you king!  See, I said something nice.
Aroma:   3/10
Fucking dill.  Dill. Dill.  A little tobacco in the back.  Who thought this was a good idea?     
Mouth Feel: 7/10
It's a lös, I do love that, but it's a bit grainy.  The grind is somewhere between Grov and Ettan... but that grainy texture translates to abrasive/irritating with regular use (as if I'd ever have that problem with this one).
Flavor:  2/10
It's a deservedly abysmal score for an abysmal taste.  Fucking dill.  Pickle snus.  
Nic Hit: 10/10
Regular strength, my preference. Suspect it would last upwards of an hour (if I could tolerate that long).
Drip: 7/10
Subject to mudslide, but with a skilled bake, I imagine it's manageable.
Overall: 4/10
I think I've accurately conveyed my lack of appreciation for Kronan.  What merits I do find are near universal for Swedish Match lös products (which can be found without the damn dill).  

REVIEW: Knox karaktär Purple White

 

I was really excited for this one. Of the precious few (added) flavors I'm able to tolerate in tobacco, licorice ranks among the top. This one is billed as licorice and black currant. It's a Skruf product, so no doubt, the quality will be top notch. And with that, let's dive in!    

Appearance: 10/10 One of the best looking snus cans I've ever seen. If I was 5 and had a favorite color, it would be this shade of purple right here. In typical Skruf fashion, the packaging is on point. Matte label with gloss embossed text, minimalist design... appearance strongly suggests quality.  
Aroma: 10/10  Licorice and tobacco hit the nose first. Exactly what I'm looking for in a licorice snus. Then some surprising complexity... there's something fruity behind it (we'll call it currants) and a hint of a sweet flowers (honeysuckle?) in the finish. Extremely pleasing to my nose.  
Mouth Feel: 10/10 Again, so impressed with how far Skruf has come with their portion material. Gone are the days of dry and irritating white portions... now they're soft and sleek. Oh, so comfortable.
Flavor: 8/10 Virtually all the experience with the nose is shared with the tongue. Licorice, tobacco, currant, flowers... the taste is phenomenal. You notice I give it a eight despite this... which I can most easily explain by saying, it wears thin on me. The first can was pure love... but the second or third? I found the licorice a little too loud. Still, to get an 8 as a flavored product is high praise from me.    
Nic Hit: 10/10 Regular strength, which is my preference these days. Lasts upwards of an hour.
Drip: 9/10 This is a fairly drip resistant pouch. That said, once it gets moist enough it will allow some (mud)slide.
Overall: 9.5/10 Licorice snus feels underrepresented of late, glad to see Knox filling the gap. Looks, smells and tastes amazing... if you're a fan of black licorice, I think you're going to love it.

REVIEW: General Harvest Limited Edition

 

Wow... a whole lotta hype surrounding this one.  I decided to take my sweet ass time (clocking in about a half a roll of each) just to make sure I did it justice. First thing you'll notice, I didn't specify white or original portion... because as persnickety as I am, the difference is truly just format.  Do you want the extra moisture or not? Personally, I (ever so) slightly prefer the white... because when I use portions, it's typically with discretion in mind.  The original delivers flavor faster (but drips faster) and arguably offers a little more comfort initially.  If I had my choice in format, it would be loose... in fact I dissected an entire can of each to scratch that itch (no discernable difference in taste)--yeah I'm a psycho.      

Appearance: 9/10 It's a fibrous cream label atop a plastic silver or gold can.  Gloss metallic and embossing really stand out.  It's clean, it's simple... I really like it.  Maybe it's the 'Merican in me... but I want a darker color scheme for 10/10. 
Aroma: 10/10 OMG, tobacco!!!!  Fresh earthy tobacco, with hints of straw, fallen leaves and oak.  There's faint tar and leather notes with chocolate and nuttiness buried even deeper in the background.  
Mouth Feel: 10/10 The portion material is spot on.  Gone are the days of dry and irritating white (or original) portions... now they're soft and sleek.  Oh, so comfy!
Flavor: 10/10  Surprise, surprise... everything present in the aroma is delivered in the taste.  Glorious wonderful tobacco (see above) and salt.  Additionally, there's a slight creaminess and a fair amount of spiciness.  This spiciness is often described as pepper (or horseradish) and that's accurate for the sensation, but know that it presents without the accompanying/associated flavors (i.e. black pepper is very distinct and there's none of that).  But I digress... this IS what snus should taste like.    
Nic Hit: 10/10 Regular strength, which is my preference these days.  Lasts upwards of an hour.
Drip: 9/10 This is a fairly drip resistant pouch.  That said, once it gets moist enough, it will allow some (mud)slide.  Again, a little quicker with the original.
Overall: 9.6/10 This is a phenomenal product where tobacco is the star!  I would seat this one squarely between Ettan and Grov in terms a flavor.  If you like either, I wouldn't hesitate to buy these by the roll.  Love, love,  love this shit...  definitely lives up to the hype!  Tobacco, salt and water...  just as the snus gods intended.  I sincerely hope this begets the start of a Renaissance in tobacco flavored tobacco... it's a welcomed departure from the koolaid or mouthwash flavored drivel they keep shoving down our throats en masse.  Fucking love it!     

REVIEW: Knox Red White Limited Edition

Considering I came back for a Skruf product, the release of this limited edition Knox seems serendipitous. It's billed as "tobacco with hints of red berry".  Being a huge fan of Skruf Tranbar, I was beyond excited to get my hands on this snus.  Ended up snagging rolls of it (and the new General Harvest products) despite having a fridge/freezer full of my favorites.  Thanks to a lifetime of supply chain management, my brain broke a little at the thought of running my inventory this long...  but sometimes exceptions must be made!    

Appearance: 8/10 It's an embossed metallic red label, on a plastic silver can.  The little dots remind me of a sparkling wine or craft hard seltzer product.  Not fantastic, but certainly not embarrassing either.  
Aroma: 8/10  After a big whiff, the first thing that comes to mind is Skoal Berry.  Mind you, that's a product I haven't tried in well over a decade, but this is what I remember it smelling like.  That's not a bad thing.  Despite being too sweet, it was one of my favorite Skoal flavors.  For those unfamiliar, it's largely (artificial) strawberry and raspberry.  Also, there's some similarity to Skruf Tranbar here too. 
Mouth Feel: 10/10 Again, Skruf has come a long way with their portion material.  Gone are the days of dry and irritating white portions... now they're soft and sleek.  Oh, so comfy!
Flavor: 9/10  As would be expected, much of what's present on the nose hits the tongue... only the flavor is markedly (mercifully?) less sweet.  It's berry forward... strawberry, raspberry and cranberry... the profile is tart, but well balanced, followed by tobacco and salt.  It's excellent.    
Nic Hit: 10/10 Regular strength, which is my preference these days.  Lasts upwards of an hour.
Drip: 9/10 This is a fairly drip resistant pouch.  That said, once it gets moist enough, it will allow some (mud)slide.
Overall: 9/10 An absolutely delicious limited release.  If given a slot on their permanent roster, I would probably opt for Skruf Tranbar over this (I see the artificial strawberry notes wearing on me)... but it's a really fun as a one off.  Zero buyer's remorse. 

REVIEW: Skruf Nyans Månstoft

 

Upwards of 8 years since I've bothered (read: been compelled) to review a product.  After consuming many (5+) rolls of this stuff... that's changed!  Skuf Salted Carmel!  This shit is a special kind of tasty...   TLDR; Yummy AF!

Appearance: 10/10 It's a pearlescent manila moon, embossed label that utilizes both gloss and matte finish set atop a black can.  Just screams quality (from a value line?).
Aroma: 10/10 Pipe tobacco hits the nose first. Behind that lies vanilla and caramelized sugar with hints of chocolate. There's also a confection note that reminds me of the old fashioned candy buttons.  You'll get some ammonia when it warms up (a few hours in the pocket), but aside from that... all kinds of delicious smells going on here.   
Mouth Feel: 10/10 Skruf has come a long way with their portion material.  Gone are the days of dry and irritating white portions... now they're soft and sleek.  Oh, so comfy!
Flavor: 10/10  Everything that hits the nose makes an appearance on the tongue.  Sweet vanilla, salty caramel and chocolatey pipe tobacco. This one comes on strong but mellows over time. It may be too sweet for some, but I find it complementary to the salt and bitter notes...  everything comes together in such a way that makes my mouth very, very happy.   
Nic Hit: 10/10 Regular strength, which is my preference these days.  Lasts upwards of an hour.
Drip: 9/10 This is a fairly drip resistant pouch.  That said, once it gets moist enough, it will allow some (mud)slide.
Overall: 9.8/10 Hands down one of my favorite portions.  Classic aromatic tobacco and the sweetness of vanilla caramel.  Absolutely delicious!  Pair this one with a nice chocolate, soft drink (especially cola) or a black coffee... you won't be disappointed. 

REVIEW: What's next?

So, with the announcement that no Kardus will appear this year... well it kinda leaves me at a loss for upcoming products to review.  There have been plenty of new flavors floating around, but none that strike my fancy... so it will likely mean a lull in reviews (pending the announcement of a predominately tobacco flavored tobacco).  That said, I did promise a "los-off" (of RL, GB Prima Fint, and Ettan), and I have ordered accordingly, and will be cutting as soon as they land.  If a surprise flavor lands in my order, I'll review it too (even if it's the mint/koolaid stuff).  I'll also work towards a few more "TASTE" pairings in the near future.

NEWS: Kardus Follow Up

*sigh* So, it's confirmed from an irrefutable source....  Direct from Swedish Match:

"Hi.
Thank you for contacting us.
Swedish Match will not bear any Kardus this year.
Sincerely
Consumer Contact / Sara"

REVIEW: NEW Thunder Ultra Brandy Alexander

As predicted, I've been woefully busy (with moving, busy season at work... uh... life).  So this is coming much later than intended...  BUT I'm making time for it because I know it's important to other members in the snus community.  So you know flavors aren't my thing when it comes to snus...  this one isn't going to have me eating my words... but, it's definitely one I can appreciate, and will even add to my ordering rotation from time to time.  So without further adieu, here comes the long-promised Brandy Alexander Review.

Appearance: 8/10 WOW, that's a loud can.  One thing the image won't show is the fact that the label is mirrored, and almost appears chrome.  That, and the smaller catch lid are the only points I'm docking here... because otherwise, it's pretty bad ass.  Black can, silver/shiny label (loud or not, it's well done)... and typical "THUNDER" in edgy fonts.  All in all, far from the worst looking snus can on the market.
Aroma: 9/10 OH so sweet, OH so potent!  It smells of brandy (alcohol), chocolate, tobacco... lots of non traditional snus smells here, and the fact that a purist like me isn't ripping it apart for such speaks volumes on how I feel about it (er... for the idiots out there, that means I like it).
Mouth Feel: 9/10 Hey, it's an original portion... meaning it's moist, and comfortable. Material is nice... just the right amount of slack.
Flavor: 10/10  Okay, a 10/10 on a flavored snus... setting my bias aside, this one is done very well.  Much like the smell...  chocolate and brandy-wine are right up front.  It's got a nice creamy note to it, and (I can't believe I'm saying this) a pleasant sweetness--and I HATE sweet snus.  That said... in this instance it works, in fact it needs it.  There are also wafts of vanilla happening, some caramel... you know, for all my gourmet-ing (and boozing), I've never had a Brandy Alexander... but from what I've read, this sounds like a fair (if not spot on) representation.
Nic Hit: 6.5/10 This is the only "needs improvement" category for this snus... not that it's lacking in nicotine (much the opposite)... OMFG is it strong!  So much so, that I find myself capped at 20-30 min with ONE portion.  This is a high octane snus that hits hard out of the gate, and honestly in my one can I wasn't able to keep one in long enough to see if/when the nicotine hit starts to fade.
Drip: 8/10 For as moist as this snus is (and it's way up there), I didn't have much issue with drip.  That might be due to the fact that I could only keep them in for a short time (when I'm often 1hr+ with other snuses).
Overall: 9/10 I'm rounding this one up to minimize the subjective factor. In all fairness, this is a well done flavored snus, that is very unique (i.e. not mint or fruit).  Honestly, I like it.  I would like it more as a candy (think Werther's Originals)... but it's a great way to change up the snus routine for me, and I could see it being a regular for many.

Since this flavor has come and gone in the past, I'd encourage you to order it, as I'm sure sales will be the deciding factor on whether or not it's here in the future--and honestly, it wouldn't hurt my feelings if this one stuck around.  So.... go buy some!

 'Til next time... happy snusing!!!  

REVIEW: Goteborgs Prima Fint Los (loose)

Appearance: 7/10 Baby blue label (okay maybe teal or electric... but whatever it is, it doesn't appeal to my machismo spirit *grins*), cardboard can, gold plastic lid.  Honestly, I'd score it lower (for the blue) if it didn't have a redeeming retro feel to it. But as it stands, it's simple, it's straightforward, it's too not embarrassing to have sitting next to your glass at a bar.
Aroma: 10/10 clean fresh tobacco
Mouth Feel: 10/10 its a los... moreover, it's a very mold-able, clay like los.  So no excuses in getting the perfect amount for the perfect fit.
Flavor: 10/10 Pure mild tobacco. It's fresh.  The perfect level of sodium.  A slight slight slight sweet hint.  Words don't do this justice... but more attempts below.
Nic Hit: 10/10 It's a standard (~8mg/g) snus, but it's a los... put in as much or as little needed to satisfy your cravings.
Drip: 7/10 Like it's cousins (Roda and Ettan)... this is a VERY finely ground snus.  As such, it's just a matter of time before little grains start coating your teeth.
Overall: 9.8/10 If you're a math nazi, you noticed I didn't go with a straight average here.  Because in spite of it's drawbacks (meh packaging and mudmouth) it's a FANTASTIC TASTING SNUS!!!!

Well... I scored this one before I even started talking about it (shocking right?), so I could explain why it's better than my rating system.  Which I can do by simply saying... "I'm all about taste and this one delivers in spades".  Now, for the more in depth look.  It's mild, it's subtle... but it's complex in that subtlety... a little sweet, a little salty, a little earthy, an ever so slight moss... a little of everything.... well, everything BUT the offensive, literally nothing in the flavor to offend any palate.  This one is right in there with RL and Ettan los in all respects (except for having a little flavor added).  For a purist like myself, this snus is heaven... and I am more than willing to overlook the package, and mudmouth, in favor of it's fantastic taste.  In fact, I'm a little embarrassed to have tried it before and overlooked what a winner it is.  That said, the last time I had this I was so deeply in love with Kardus Premium... that I wasn't ready to give it the attention it deserves.  So I'm going to give this the honorary title of a "sleeper favorite".  The perfect example of Swedish snus done right.  Now it only comes in loose, so if that's not your thing... sorry you're going to miss out... otherwise, my rave review ends thusly "run... don't walk... to try it, TRY IT NOW"!!!  Until next time, happy snusing!

REVIEW: NEW General Classic Licorice Original Portion

As far as I'm concerned, this snus has generated the most excitement I've had since last year's Kardus announcement.  Let me be the first to say, it didn't disappoint.  This review in 3 words:  "best licorice snus on the market", okay 6 words, but the first three do sum it up *grins*

Appearance: 9.5/10 Nice black can, full size catch lid.  Black labels, yellow accent... it's just nice, clean and simple.  The reason it loses a half point here is General's logo (really not a fan of frilly fonts on tobacco).
Aroma: 10/10 Exactly what you'd expect a licorice snus to smell like... clean black licorice (anise/licorice root), and tobacco.
Mouth Feel: 9/10 It's the same portion material used in the new Grov Stark (same can for that matter), and it is moist, nice room for in the portion for movement/positioning, and while a little abrasive, I haven't found it irritating.
Flavor: 10/10 Licorice, tobacco, salt.  (read: no sweeteners to muddy the waters).  There is also a good deal of the signature "General Spiciness" going on. If you're a fan of the "salt licorice" Swedish candy, you absolutely can't miss this one.
Nic Hit: 9/10 Standard 8mg/g of nicotine.  Comes on fast (almost immediate), but lasts up to an hour no problem. Really satisfies.
Drip: 8/10 It's an original portion, so drip is imminent.  That said, I have had worse.
Overall: 9.3/10  A very fair assessment, as far as licorice snus is concerned it's 10/10.  I'd love to see a los on this one.

General has definitely hit a home run here.  Calling it "Classic Licorice" is spot on, as this one is destined to become an instant classic, and will be ordered frequently by yours truly.

REVIEW: NEW Goteborgs Rape Summer Edition 2013 Havtorn

A very enjoyable white portion snus from Swedish Match.  With the taste of unsweetened peach tea, and spicy straight tobacco.  I'm getting to this one quick (and even rushing my review a bit) due to limited availability.

Appearance: 7/10 It's a slight variant of the typical GB Rape white packaging.  The smaller catch lid, metallic label.  A-okay, but nothing special going on here.
Aroma: 7/10 Peach, peach and more peach.  As refined as my pallet is, I couldn't honestly pick out "passion fruit" in a lineup, so  if it's there, I'll just call it fruity.
Mouth Feel:  5/10 Swedish Match's regular white portions, aren't my favorite.  Don't get me wrong, the starburst pattern looks really cool.  But they leave little slack in the material (for comfortable positioning), and the material is dry (which leads to irritation in my lip).
Flavor: 9/10 The flavor profile of this one is great, if peach is your thing, and you don't appreciate added sweetener in your tobacco (like me).  As said above, this one has a nice spice element (which compliments fruit notes excellently imo).
Nic Hit: 8/10 Standard 8mg/g nicotine.  Comes on metered, and delivers for a long time... really satisfies.
Drip: 9/10 White portion, good on the drip (again, it's no lab series), but by the end of the day you will see a tint.
Overall:  7.5/10 Just going with the straight average here, you may want to weigh/curve this score up due to limited availability, or if peach is your flavor.

That overall score shouldn't be off putting in any way... this is quality Swedish snus, with a great taste, that's a great change of pace--which is precisely the goal of a seasonal, and GB hit the nail on the head in that respect. I'll cherish my can (it's sitting in the fridge now, awaiting my next trip to the pool *grins*), and if unsweetened peach snus sounds like a win to you, I'd order a roll before it's gone.

REVIEW: NEW Skruf Nord 66 Degrees Strong White

OMFG... what a fantastic snus!  Before reading this, read my Skruf review (#2 all time favorites).  Okay, done?  Great!  Now, I'm going to say that this is everything I love about Skruf, minus everything I don't (packaging & rose oil).  But, being the overly critical bastard that I am, I'm going to present you with a few chinks in the armor... namely format, and complexity.  My bone with the format option is that if you want this strength/flavor profile, you're left with only a white portion...  no loose (which I can only dream about), OR regular (moist) portion without jumping up to an extra strong... which is often too much nicotine, even for a tweeker like me *grins*  Now, on to the point about complexity... you know the old adage "be careful what you wish for"?  Well, that has some (albeit rather limited) application here.  With that rose oil goes an element of complexity in the flavor... it's not flat, or boring by any stretch of the imagination, but there isn't a lot going on... I've yet to truly decide if that's a good or a bad thing.  That said, if I had to pick between the traditional Skruf Strong White, and the Nord 66 version... I would pick the Nord 66 every, single, time... because with it, there is no ever present flavor to tire of.  In other words, they DID make a good thing better!  So kudos to Skruf on a job well done!

Well, here goes the first crack at that rating system...

Appearance: 8/10 The grey can is a nice improvement over the white (which I think looks like cosmetics), but the graphics seem a bit "busy" (read: trying too hard).  Only looses one point for that, it loses a second point for the traditional 2/3's catch lid (only because larger, full size ones are available now).
Aroma:  9/10 Pure, fresh tobacco... ever so inviting
Mouth Feel: 7.5/10 The portions are a very comfortable material, but alas it's a white, and all white's are a tad dry.  Otherwise, there is plenty of slack in the pouch to get the tobacco situated
Flavor: 9/10 The only thing keeping this from a 10 is the lack of complexity mentioned above.  It's mild in this respect (read: no heavy spice notes), fresh tobacco, very straightforward.
Nic Hit: 10/10 Skruf strong (3/4 on their scale) is the perfect nicotine level for my addiction.  One portion will get the job done with no problem.  It sneaks up on you kind of slowly, and maintains steadily for up to an hour.  Times when you need an extra kick, throwing in a second won't be too rough either... though I can only stand it for about 15-20min, before feeling overdosed.
Drip: 9/10 This is a very drip friendly snus (as far as keeping the teeth white goes), but it's no lab series, and come the end of the day, you will see a little tent to the smile.
Overall: 9/10 The average would be 8.6, but I'm rounding this one up just because I can, and because I think it deserves it.

REVIEW: Standardizing the Process

Okay, so this effort isn't likely to make my review process anymore objective... but, I think it will go a long way to adding some cohesiveness to the process.  In addition to my usual ramblings, I'm going to add a rating system to my reviews.  Yes, I will retroactively add these to previous reviews (might even polish up some grammar while I'm at it *grins*).  The rating system (on a scale of 0.0-10.0) will be as follows:

Appearance -  packaging, presentation
Aroma - *sniff*
Mouth Feel - how the snus treats your lip
Flavor - how it tastes, and how long it lasts
Nic Hit - delivery of nicotine... both content and duration
Drip - how well it treats your teeth
Overall - could be an average, or sometimes weighted (to accommodate something truly special)

Also, I'll be reserving the title "NEW" for snuses reviewed within ~90 days of their release.

***EDIT*** So I got around to adding the scale to my previous reviews.  On my living favorites (where I'm reviewing brands as opposed to cans) I decided to go with just the Overall, too many variables in different formats (white, original, loose, mini etc) for me to be assed with *grins*

REVIEW: Latest Order... First Impressions

So I teased that these would be coming last week, and honestly they just landed yesterday... so I'm going to need a little more time with each to formulate a strong opinion.  To "buy" that time, I'm going to give you my first impression on the one's I've tried so far (all but the mini's).  First and foremost Skruf Nord 66 degrees.  The Nordic Breeze (mint/licorice) is a complete and total pass for me.  I tried one portion, and gave the can to a friend at work.  Not surprising considering my aversion to mint snus, but this one was also overly sweet imo (not quite as bad as American Snuhss) but too close for my comfort.  But in the interest of giving you some sort of review, I'll say... it's a sweet, mild mint with strong licorice notes.  The Skruf quality is there, and if you don't mind a sweet(er) snus, and can appreciate this flavor profile, I think you'll find it very enjoyable.  Now, on to the Nord 66 strong white portion... this one is amazing... everything I like about Skruf minus the "grandma's soap"/rose oil flavor.  Wow, it's yummy!!!  This one I'm going to need to spend a lot of time with to do it justice... but expect a rave review.  Next, General Classic licorice portion... again yum!  Not sweet, none of the usual "metallic" General taste... great licorice notes... quite possibly my favorite licorice snus to date... expect good things here too.  GB Summer Edition... also surprisingly good (I say "also/surprisingly", because I didn't expect much from this or the General).... this is another I'm going to have to spend some time with to give you a proper review, but great fruity taste... and last but not least GB Prima Fint loose... hands down my favorite of the bunch (out of a long list of winners)...  see my Roda Lacket, and Ettan reviews... now imagine no smoke/fruity notes.  This one is going to get a seat in my hall of fame *nods*  When I return to the reviewing, expect a LOT of juicy details on these (and the mini's--likely by way of a guest review).  Til next time, Happy Snusing!!!

REVIEW: NEW Catch Madison Avenue White Mini

I just got back from a lunch out with my sweetie--a wonderful break in my work day.  Anyway, as we were wrapping up our meal, and I went for my snus (Grov Stark... today), I noticed... "oh, shit" it's in my snus fridge at the office :(  Lucky for me the little redhead had a few of these in her purse, even luckier for me, she was willing to spare two (of the three in her can).  I know, I know... how does an ass like me get so lucky? *grins* I figured I'd honor her sacrifice with a review of her snus.  One look at the can, and all I think is "awe, how cute"... it's a teeny tiny can (easily half the size of typical), with a little catch lid, and the portions are typical white mini (wait for it... about 1/2 or less the size of normal).  The portions come in that ever so familiar Swedish Match blossom/spiral... so neatly arranged.  Upon opening the can, you're met with a sweet mint smell.  The mint is mild, nothing like american dip.  It's described as a caramel mint, and while I can definitely see that... when blended with tobacco, the flavor I pick up is more akin to Girl Scout's... Thin Mints!  Of course, with plenty of savory and tobacco notes.  These are again teeny tiny and uber discreet.  Me, being used to strong (or at least) full-sized portions... well, I have to double barrel them (read: two at a time) for any hope of getting my accustomed nicotine fix.  Considering they're mint and sweet... they're not my thing... and as such I'm not going to give these a stellar review... but I will say that it's very pleasing, and it did do a good job of getting me back to the office (sans nicotine fit) where I promptly spit it out in favor of the yummy Grov in my snus fridge.  That said, I know she absolutely loves these... so I'm going to give them a big thumbs up on her behalf.   Til next time... happy snusing!

Appearance: 10/10 For what it is (a cute mini can) it's really good looking.

Aroma: 10/10 

Mouth Feel: 7/10 Between the white, and the mini... just doesn't feel enjoyable, or fill up the lip like one would hope.

Flavor: 8/10 Too sweet for my taste, but otherwise yummy.

Nic Hit: 6/10 Get's the job done (with two), all mini's would need to be a minimum of sterk/strong to ever be considered a regular user.

Drip: 9/10 

Overall: 8.3/10

REVIEW: Lab Series 05

While Lab Series has been covered in my "Living Favorites" series, I didn't include 05... and I didn't write my initial review with a portion in mouth.  So, this post will work to remedy both points.  Let's start with appearance.  The  packaging for Lab Series is a fantastic, no frills approach to snus.  It's a silver plastic can, with a slight metallic speckle in the resin, an average sized catch lid, with clear printed labels.  This gives a nice illusion for the print to "stand" atop the can, almost giving it a mirrored look... an illusion of depth often seen in automotive painting.  The overall presentation is very clean, very modern.  05 is the strong white version of the Lab Series...  all of which being long portions, all of which being "non-drip".  My primary aversion to many whites, is that they are too dry, and lend to lip irritation... that said, you will not have this problem with 05 (or any in this line).  The portion material used is unique, it lends itself to a soft mouth feel... with just enough slack in the portion for it to easily mold to your lip and gums.  The non-drip aspect is excellent... it's all too rare to find a snus that leaves your teeth white by the end of the day (assuming you chain snus as I do)...  but Lab Series manages to deliver in this department... second to none.  The shape of the portion is also unique... even as long's grow in popularity, I haven't seen another done this way.  It's thinner than a regular portion, of course longer, but also has a slightly cylindrical shape... which in my opinion adds to the great mouth feel of this snus.  That said, the 05 is a strong, and as with most increased nicotine products... is very alkaline (or basic).... which does cause I mild burning sensation on the lip... but it's mild and does not lead to irritation (swelling, rough patches etc).  On to taste... which is enjoyable, but I stand behind my initial verdict of it being a bit too present to be my everyday snus (again, that speaks to my taste... I wager others will find palatable for daily consumption).  It's medium to low on "saltiness" for Swedish brands, but still very savory in that respect.  The flavors are very natural... first is tobacco, and then wood... I detect oak and cedar... even some fresh mossy or grassy notes, and the finest hint of tea.  If I had to sum it up in as few words as possible, it would be; "salt, tobacco, and deciduous forest"... in that order.  I don't notice any of the herbal, nutty, or floral notes that Swedish Match (and many vendors) have described... but that's not a bad thing in my eyes--in fact, I had to go back and edit "nutty" out of my original review (replaced by yummy *grins*).   I've fallen in love with this line for it's function... great nicotine hit, discreet, and of course keeps your teeth whiter than any other brand.  The taste is solid and unoffensive... refreshing, earthy, but just a bit too pungent and present to be my everyday brand.  That said, there are times I CRAVE this taste.... when nothing else will do.  So if you take nothing else away from this review, let it be: this snus has way too many merits to be overlooked... it's a staple in my ordering rotation, and I encourage you to give it a shot.  Til next time, happy snusing!!!

Appearance: 10/10

Aroma: 9/10

Mouth Feel: 10/10

Flavor: 8/10

Nic Hit: 10/10

Drip: 10/10

Overall: 9.5/10

REVIEW: NEW Skruf Selection White (aka Natural Skruf)

Honestly, I bought this for my girlfriend (she loves rose scented anything)... it came in with the Grov I just reviewed.  It's in a green can, and has a very tree-hugging, granola cruncher look to it (probably the earth tones and leaf images)... but considering that's exactly what they're going for, I wont complain.  When I mentioned effeminate packaging in my Grov review, I will say Skuf is one of the worst offenders (with the exception of their los, which is in a black can).  I don't think it's so bad that someone would mistake this for cosmetics (like the white cans).  Okay, on to the tasting... and all I can say is read my living favorites Skruf review... it's spot on Skruf, only a bit more mild.  I'm not going to attempt to rate the nicotine hit (as I've had a Grov Strong portion in all day), but it's rated a 2 on the Skruf scale.  The portion is very comfortable, the flavor is pleasant (in fact, I think I prefer the mildness of this one).  Very solid, definitely worth checking out.  If you're looking for the pesticide free, naturally grown benefits... this one CANNOT be missed.

Appearance: 8/10

Aroma: 8/10

Mouth Feel: 10/10

Flavor: 8/10

Nic Hit: 8/10

Drip: 8/10

Overall: 8.3/10